Proxinova

Proxinova is the first international brand to join the Neulabs ecosystem.

Founded in the United Kingdom by a British entrepreneur, it was acquired in May 2022, marking the beginning of the group's cross-border expansion. Since then, the brand has embarked on a path of strong growth and diversification: the number of products has tripled, now including DIY, home maintenance, and lighting solutions for both indoor and outdoor use.

‍

The integration with Neulabs has given new impetus to the commercial and operational strategy. Ambitious expansion projects are currently underway in new European markets, accompanied by continuous optimization of the supply chain and the launch of new product lines, developed in collaboration with Italian and European partners.

‍

Today, Proxinova is positioned as a smart, reliable, and accessible brand, capable of offering practical and functional solutions for the home, with the agility of a digital business and the industrial solidity guaranteed by Neulabs' experience.