Mimuselina

Mimuselina, a brand born from the intuition of Patricia Román, a mother who recognized a need in the market. Starting with versatile muslin, she noticed a gap in the market for colorful and appealing options. From there, the brand quickly evolved. What was once a small business has become a solid company with a production chain based entirely in Spain and Portugal.

Mimuselina has won over moms and dads not only for its designs but also for its high production standards.

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Today, the brand is part of Neulabs, an innovative Italian platform that develops international DTC brands. Neulabs strongly believed in the Mimuselina project, which aims to create baby products without sacrificing quality or design.

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The company has thus enhanced the brand's development with its solid expertise in digital marketing, technology, and operations. Neulabs helps Mimuselina reach more parents, making the purchase of baby products more intuitive and satisfying through a hybrid sales model.

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Mimuselina's mission to offer carefully designed products for little ones is now expanding across Europe, continuing its tradition of being “Designed by moms, for moms.”