Ferò

Ferò was founded in Lecce in 2015, born from Fernando Prete's dream of bringing luxury textiles into everyday life through elegant, carefully crafted, high-quality collections.

With over twenty years of international experience in the sector, Fernando has created a brand that combines Italian sartorial excellence with knowledge of the finest raw materials and production techniques. From the bedroom to the bathroom to the dining table, Ferò offers a complete range of textiles for the home.

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The first store in Lecce marked the beginning of a journey based on direct contact with customers and attention to detail. Over the years, Ferò became the leading textile brand on QVC Italia, establishing itself as a benchmark in home fashion.

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In 2022, it joined Neulabs, which accelerated its omnichannel growth with the launch of direct e-commerce and expansion into marketplaces such as Amazon. 2025 marks a new phase: debut on QVC Japan, expansion of the Home offering in Italy, and entry into new European markets. Always faithful to its values of passion, creativity, and accessible luxury.