Amusi

Amusi was founded in 2022 as an in-house brand created by Neulabs, with the ambition of building a digitally native premium pet food brand.

At the heart of Amusi's philosophy are the quality of raw materials, sustainability, and genuine care for customers and their pets. Each recipe is developed with scientific attention and passion to ensure complete and tasty nutrition. In addition to pet food, Amusi also offers a line of cosmetics for dogs, currently distributed in four European countries and continuously expanding.

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With over 200 tons of kibble sold each year and an increasingly loyal community, Amusi has established itself as a nationally recognized quality brand in the pet sector.

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In 2025, Amusi aims to further expand its catalog with the launch of new products and the growth of its international presence, further raising quality while maintaining its direct connection with customers and its commitment to animal welfare.